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Coinbase CEO Brian Armstrong has joined a growing list of crypto who’s who’s and given another bold $1 million Bitcoin price prediction.
According to a recent post on his X social media page, Armstrong stated that his optimism stemmed from the current market outlook and growing sentiments within the dynamic cryptocurrency industry.
Bitcoin Could Soar to $1.3 Million.
Brian Armstrong, the CEO of American cryptocurrency exchange Coinbase Global Inc., reiterated his remarks while appearing on Fox Business News.
For a man known for avoiding predictions, the bold $1 million Bitcoin price prediction has tongues wagging within the broader cryptocurrency community.
Coinbase CEO Brian Armstrong believed that the sustainability and advancement in specific current outlooks could drive the BTC price to its target.
Also read: Coinbase CEO Brian Armstrong Backs Bitcoin as Future Gold Reserve
Addressing the same issue, Bitwise CIO Matt Hougan opines that the $1 million Bitcoin price prediction by the likes of Coinbase CEO Brian Armstrong wasn’t simply based on speculation.
Saying that the value could actually soar to $1.3 million by 2035, Hougan suggested that the predictions were based on an institutional model that interrogates gold’s role as a store of value, government debt, and rapid inflows of Wall Street capital via exchange-traded funds (ETFs).
Institutional Adoption is increasing
According to Hougan, the $1 million Bitcoin price prediction was based on the fact that Bitcoin is no longer considered a fringe asset but is now a legitimate building block of global portfolios.
Hougan argues that, unlike a few years ago, Bitcoin is now sitting at the high table alongside equities, bonds, and real estate.
Also read: Bitcoin ETFs Surge With $2.34 Billion Weekly Inflows as Ethereum Adds $638 Million
The launch of crypto spot ETFs had eliminated barriers to entry for traditional institutional investors, while regulators were now carving out more explicit rules that encouraged institutional adoption of crypto.
A central theme in Hougan’s argument, which supported the outlook of Coinbase CEO Brian Armstrong, was that Bitcoin was now a potential rival to gold.
Bitcoin vs. Gold as Store of Value
Hougan proposes that if Bitcoin were to capture only a quarter of gold’s $14 trillion market, it could fundamentally reprice the flagship cryptocurrency.
Combined with growing sovereign debt levels in the United States, which exceeded $34 trillion in 2025, investors sought alternatives that could preserve value against inflation and fiscal uncertainty.
In addition to growing institutional adoption and US regulation, Bitcoin CEO Brian Armstrong notes that his $1 million Bitcoin price prediction was also tied to the cryptocurrency’s fixed maximum supply.
While most entities are aiming for BTC’s 21 million supply, the move is expected to fuel scarcity, triggering a bullish price rally. At the time of writing, Bitcoin was trading at $111,870.77, with a slight decline over the last 24 hours.
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Summary
- Coinbase CEO Brian Armstrong has renewed his $1 million Bitcoin price prediction.
- Bitwise CIO Matt Hougan says the price of the flagship cryptocurrency could reach $1.3 million by 2035.
- Hougan opines that institutional inflows from crypto ETFs signaled that Bitcoin could soon rival gold as a store of value.
- Armstrong believes Bitcoin’s fixed maximum supply gives it more value.
Glossary to Key Terms
Coinbase: A major US-based cryptocurrency exchange and financial services platform.
Crypto ETFs: Cryptocurrency exchange-traded funds represent an innovative blend of traditional ETF structures and the burgeoning world of digital currencies.
Bullish Rally: A rapid or substantial upward move of an asset’s value over a relatively short period of time.
Store of value: A store of value is an asset, such as Bitcoin, that maintains its purchasing power over time, allowing it to be saved, retrieved, and exchanged in the future without significant loss of value.
Frequently asked questions about Bitcoin as a store of value
Why Do Bitcoins Have Value?
Bitcoin has value because it can be exchanged for and used as a substitute for fiat currency. It also maintains a high exchange rate because it is in demand by investors seeking potential returns.
Is Bitcoin a stable store of value?
Let’s remember that gold has also been historically volatile. Most people believe that Bitcoin is risky, as it is too volatile to be a reliable store of value today.
What makes Bitcoin a unique digital store of value compared to traditional currencies?
Unlike traditional currencies controlled by central banks, Bitcoin is based on a blockchain where transactions are carried out securely and transparently, without intermediaries.
