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This article was first published on TurkishNY Radio.
Ripple is taking another step beyond traditional financial services by joining Water.org’s Get Blue campaign, a global initiative focused on improving access to safe water and sanitation in underserved communities.
The blockchain company has been named the campaign’s exclusive digital asset and payments partner, a role that will allow it to support funding flows through its U.S. dollar-backed stablecoin, Ripple RLUSD.
The partnership brings together financial technology and social impact at a time when organizations are increasingly looking for faster and more efficient ways to move capital across borders. Water.org, the nonprofit founded by actor Matt Damon and engineer Gary White, estimates that more than two billion people worldwide still do not have safe water available in their homes.
Ripple RLUSD Speeds Up Global Fund Transfers
Under the agreement, Ripple RLUSD will be used to transfer funds to Water.org’s network of microfinance partners operating across developing markets.
These local financial institutions provide small, affordable loans that help families install water connections, pumps, toilets, and sanitation systems. Rather than waiting for large infrastructure projects or government funding, households can gain access to essential services through financing tailored to their needs.
Ripple says its blockchain-based payment infrastructure can help reduce delays and lower the costs associated with international fund transfers. This could allow Water.org to distribute capital more efficiently to organizations working directly with communities.
In a statement, Ripple said,
“We’re proud to join Water.org in support of Get Blue.”
Ripple RLUSD Supports WaterCredit’s Loan Model
At the center of the initiative is Water.org’s WaterCredit program, a financing model that transforms donations and corporate contributions into affordable household loans.
Unlike traditional aid programs that depend on one-time grants, WaterCredit allows borrowed funds to be repaid and reused. Water.org reports that its loans have maintained a repayment rate of approximately 98%, helping the organization extend support to more families over time.
The approach has already helped millions of people gain access to clean water and sanitation services. By adding Ripple RLUSD to the funding process, Water.org aims to improve the movement of capital between donors, financial institutions, and local communities.
Gary White, CEO and co-founder of Water.org, emphasized the role of corporate participation in expanding the program’s reach, stating,
“When brands join us, they invite their communities into this work.”
Get Blue Expands Corporate Support
The Get Blue campaign was introduced earlier this year during the World Economic Forum and has since attracted support from several major brands.
Participating companies include Amazon, Starbucks, Gap, Ecolab, AccuWeather, TikTok, and now Ripple. Through the campaign, businesses connect donations to consumer purchases and services.
For example, Gap contributes a portion of sales from selected products, while Starbucks plans to donate a percentage from qualifying beverage purchases during the campaign period.
This model allows consumers to contribute to water access projects through everyday spending while helping raise awareness of global water challenges.
Ripple RLUSD Continues Growing Beyond Financial Markets
The Water.org partnership adds another real-world use case for Ripple RLUSD, which is backed by U.S. dollar deposits, short-term U.S. Treasuries, and cash equivalents. The stablecoin operates on both the XRP Ledger and Ethereum networks.
Since its launch, Ripple RLUSD has been used for payments, settlements, and treasury operations. Ripple has also explored humanitarian applications, including drought-insurance initiatives in Africa and educational funding programs in the United States.
While neither organization has disclosed the amount of funding involved in the latest partnership, the collaboration highlights how blockchain technology can support practical social initiatives beyond trading and investment activities.
As stablecoins continue finding new applications, Ripple RLUSD is increasingly being positioned as a tool that can improve financial access and support global development efforts through faster and more efficient capital movement.
Summary
- Ripple has partnered with Water.org’s Get Blue campaign to help bring safe water and sanitation to more families around the world using its RLUSD stablecoin.
- By enabling faster and more efficient fund transfers, RLUSD will support local lenders that offer affordable financing for household water and sanitation improvements.
- Water.org’s WaterCredit program has a strong repayment record, allowing the same funds to help more communities over time.
- The partnership shows how blockchain technology can be used for practical social impact beyond financial markets.
Glossary of Key Terms
Beginner-Friendly Glossary
1. Ripple RLUSD
Ripple RLUSD is a digital dollar issued by Ripple. It is designed to keep a value close to one U.S. dollar and can be used to send money quickly online.
2. Stablecoin
A stablecoin is a cryptocurrency created to maintain a steady price. Unlike many crypto assets, it is meant to avoid large price swings and offer more predictability.
3. Water.org
Water.org is a nonprofit organization founded by Matt Damon and Gary White. It works to help families around the world gain access to safe water and proper sanitation.
4. Get Blue Campaign
Get Blue is a global campaign launched by Water.org to raise funds and awareness for clean water projects. It encourages businesses and consumers to contribute to the cause.
5. WaterCredit
WaterCredit is Water.org’s financing program that provides small loans to families. These loans help people install water connections or sanitation facilities and repay the cost gradually.
6. Microfinance Institution
A microfinance institution is a local lender that offers small loans to people who may not qualify for traditional banking services, helping them improve their daily lives.
7. XRP Ledger
The XRP Ledger is a blockchain network that helps move money and digital assets quickly. It is designed to process transactions efficiently and at a lower cost.
8. Cross-Border Payments
Cross-border payments are money transfers sent from one country to another. Modern payment technologies, including blockchain, can help make these transfers faster and more affordable.
FAQs About Ripple RLUSD
1. What is the Ripple RLUSD and Water.org partnership about?
Ripple has teamed up with Water.org’s Get Blue campaign to help move funds more efficiently. The goal is to support clean water and sanitation projects in communities that need them most.
2. How does Ripple RLUSD help families access clean water?
Funds sent through Ripple RLUSD reach local lending partners faster. These organizations provide affordable loans that help families install water connections, toilets, and sanitation systems.
3. Is Ripple RLUSD a safe way to transfer funds?
Ripple RLUSD is backed by U.S. dollar reserves and other highly liquid assets. This structure is designed to support stability, transparency, and reliable payment processing.
4. Why is this partnership important for Ripple RLUSD?
The partnership shows that Ripple RLUSD can be used for more than payments and trading. It highlights how blockchain technology can support real-world social and humanitarian initiatives.
