Gemini has taken a bold leap into Australia’s crypto space. The exchange announced the formation of a locally registered entity, Gemini Intergalactic Australia Pty Ltd, after receiving formal registration from Australia’s financial intelligence agency (AUSTRAC).
This move transforms Gemini’s presence from a cross-border service into a local platform, meaning Australians can now trade in Australian dollars and benefit from local rails without routing funds through international accounts.
“We have some institutional customers from Australia, and … building a localised, optimised platform makes sense for us,” said Saad Ahmed, Gemini’s Head of APAC, while speaking at the TOKEN2049 conference in Singapore. The company also named James Logan as Head of Australia, tapping into local fintech leadership to run operations on the ground.
From Global Service to Local Platform
Until now, Australians were able to access Gemini’s services via its global arm, but doing so meant dealing with cross-border transfers and limitations. With the new entity, deposit, withdrawal, and trading in AUD become native operations — reducing friction and cost.
The switch signals strong confidence in Australia as a growing digital assets market. Local adoption has been rising steadily, with estimates putting crypto ownership among Australians at 31 %, up from 28 % last year.
To give a clearer picture, the AUSTRAC registration is a mandatory step in Australia for any operator wanting to act as a digital currency provider.
It ensures compliance with anti-money laundering and counter-terrorism financing laws. With that in hand, Gemini now can roll out more features, such as local banking integration (e.g., PayID, instant transfers) and AUD trading.
Under the Microscope: Regulation and Market Timing
Gemini’s move comes at a pivotal moment. The Australian government has floated a draft law that would require crypto exchanges to obtain an Australian Financial Services License (AFSL), bringing them under traditional financial regulation.
Rather than jump ahead, Gemini said it will observe regulatory developments closely. “We are not going to have all the products that we offer in the US” immediately, the firm noted.
That cautious approach may be wise. Past regulatory surprises have blindsided many crypto operators. Establishing a local entity first gives Gemini the flexibility to adjust as rules solidify. At the same time, it signals to regulators and users that Gemini intends to play by local rules rather than bypassing them.
Competitive Landscape and Market Opportunity
Australia already has several active crypto exchanges with local traction. Gemini’s entry pits it against established platforms. But its edge may come from institutional credibility, brand strength, and regulatory alignment. Ahmed believes trust and operational rigor will differentiate Gemini in a fragmented market.
On the adoption front, Australia is fast becoming a serious crypto market. Estimates placing 22 % to 31 % of the population as crypto users rival U.S. levels. With AUD support and a local entity, Gemini may unlock greater participation from retail investors, institutions, and off-ramp integrations.
Another interesting angle: Gemini went public recently. Its Nasdaq debut provides deeper access to capital and credibility. Leveraging that alongside a regulated Australian arm could amplify its global positioning.
Watchpoints for Readers and Investors
-
Regulatory shifts: Keep an eye on final AFSL legislation and how local policy defines licensed crypto operations.
-
Feature rollout: Gemini has indicated it will roll out services gradually, staking, derivatives, credit cards may take longer.
-
Liquidity & depth: How well Gemini can match existing exchanges on asset offerings, order books, and spreads will matter.
-
User experience: Seamless AUD rails, fast deposits and withdrawals, and strong UI/UX will be differentiators for mainstream adoption.
-
Trust metrics: Transparency on audits, proof-of-reserves, and compliance will be crucial in winning long-term loyalty.
Conclusion
Gemini’s move to formally establish an Australian arm is more than expansion; it is a statement on how regulated, localized crypto can succeed. By registering with AUSTRAC, integrating AUD infrastructure, and placing trusted leadership on the ground, Gemini is positioning itself to capture both retail and institutional demand in an evolving market.
Still, success hinges on timing. The regulatory framework is shifting. Competitors are entrenched. The market may reward those who can balance ambition with integrity. For Australia’s crypto ecosystem, Gemini’s launch may well be a defining moment, a test case for how global exchanges can localize while playing by the rules.
Frequently Asked Questions
1. Why did Gemini launch a local Australian entity?
To enable AUD trading, use local payment systems, reduce friction and comply with Australian regulations.
2. What is AUSTRAC registration?
It is formal registration with Australia’s money laundering/financial intelligence authority, required to operate crypto exchange services locally.
3. Will Gemini immediately offer all its US features in Australia?
No. The firm has indicated it will roll out features gradually to align with local regulation and market demand.
4. How should investors interpret this move?
It signals Gemini’s commitment to regulated expansion. But success depends on execution, regulatory clarity, and market traction.
Glossary of Key Terms
AFSL: Australian Financial Services License, a proposed license for crypto firms under the financial laws.
Liquidity: The ease with which an asset can be bought or sold without affecting its price significantly.
Proof-of-reserves: Public verification that a platform holds the assets it claims to.
Order book depth: The size of buy and sell orders at various price levels, indicating market liquidity.
Cross-border transfers: Moving assets or funds across national boundaries, often incurring extra cost or complexity.
