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Home News

Crypto Payments in the US Rise as Retailers Follow Consumer Demand

Areeba Rashid by Areeba Rashid
28 January 2026
in News, Business, Cryptocurrency, Economy
Reading Time: 5 mins read
0
Crypto payments

This article was first published on TurkishNY Radio.

Crypto payments are gaining momentum across the United States. A new PayPal survey shows that nearly four in ten US merchants now accept digital assets at checkout. 

Table of Contents

Toggle
    • YOU MAY BE INTERESTED
    • How to Buy Ethereum (ETH) in 2026: A Beginner’s Guide
    • How To Buy Bitcoin Safely as BTC Adoption Turns Practical
  • PayPal Survey Shows Rising Merchant Interest in Crypto Payments
  • Crypto Payments Adoption Reaches New Levels
  • Expectations Point to Mainstream Use
  • Large Enterprises Lead Adoption
  • Major Brands Normalize Crypto Payments
  • Crypto Payments Represent Meaningful Sales Share
  • Younger Consumers Drive Usage
  • Key Industries See Higher Adoption
  • Infrastructure Remains a Major Challenge
  • Education and Understanding Are Critical
  • Conclusion
  • Appendix Glossary of Keyterms
    • 1- What are crypto payments?
    • 2- How common are crypto payments among US merchants?
    • 3- Which businesses adopt crypto payments the most?
    • 4- What prevents wider adoption of crypto payments?

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Customer interest is rising. Businesses are responding to changing payment preferences. The findings suggest crypto payments are moving closer to everyday use, even as challenges remain.

PayPal Survey Shows Rising Merchant Interest in Crypto Payments

Nearly 90% of US merchants have been asked questions by customers concerning payments, according to PayPal. The data was from a survey conducted by the National Cryptocurrency Association.

The research took place in October. It featured 619 list of payment methods decision-makers. Respondents included a range of industries from the US economy.

The survey indicates a change in perception of crypto by merchants. Experiment is what many no longer consider them to be. Rather, the party regards them as a politically viable alternative.

Also Read: The Role of Crypto in Cross-Border E-Commerce

Still, adoption is uneven. Complex and incomprehensible infrastructure is still one of the biggest blockers. Industry leaders say simplicity is crucial for broader adoption.

Crypto Payments in the US Rise as Retailers Follow Consumer Demand

Crypto Payments Adoption Reaches New Levels

Nearly 40% of US merchants now accept crypto payments. This marks a steady rise from previous years. Merchants say customer demand is the main driver. Shoppers want faster and more flexible ways to pay. 

PayPal vice president and general manager May Zabaneh said the data matches merchant feedback. She noted that crypto payments are moving into regular commerce. 

Faster settlement and flexible payment options are pushing adoption. Merchants report seeing real value after enabling payments.

Expectations Point to Mainstream Use

According the report, 84% of merchants think that payments with cryptos will soon be part of mainstream finance within five years. Supporters of digital assets argue that they are well suited to everyday transactions.

They emphasize speed and reduced cross-border fees. Nevertheless, adoption rates continue to vary by sector and business size.

Large Enterprises Lead Adoption

In terms of verticals, big businesses are the most likely to accept digital assets payments. These companies tend to have more resources to deal with new technology. Still, adoption is spreading. According to the poll, 32% of medium-sized businesses currently accept crypto payments. Roughly 34 percent of small businesses do as well.

Major Brands Normalize Crypto Payments

Several well-known US companies already support crypto payments. These include Starbucks, Walmart, and Home Depot. 

Their involvement has helped increase awareness. It has also reduced hesitation among consumers. Familiar brands make crypto payments feel more accessible.

Crypto Payments Represent Meaningful Sales Share

Among merchants that accept digital assets payments, digital assets account for 26% of total sales. This shows customers are willing to use them.

ADVERTISEMENT

Crypto payments are not just a backup option. They represent a significant share of transactions when offered.

Younger Consumers Drive Usage

Millennials and Gen Z shoppers are the most active users of crypto. These groups are more comfortable with digital tools. They also favor flexible payment options. 

Their preferences are shaping merchant strategies. Businesses targeting younger audiences are more likely to adopt digital payments.

Key Industries See Higher Adoption

Adoption is strongest in certain sectors. Hospitality and travel lead with an adoption rate of 81%. Digital goods, gaming, and luxury retail follow at 76%. 

Retail and e-commerce stand at 69%. These industries value speed and global reach. 

PayPal news
Source: PayPal

Infrastructure Remains a Major Challenge

Despite rising interest, barriers remain. PayPal said crypto payments must be easier to use. The survey showed that 90% of merchants would try payments if the setup matched credit cards. The same share would adopt them if the checkout experience felt seamless.

Merchants listed several advantages of crypto payments. Faster transaction speed was cited by 45%. Access to new customers ranked equally high. Enhanced security was mentioned by 41%. Greater buyer privacy followed at 40%. These benefits support continued interest.

Crypto payments
Spurce: PayPal

Education and Understanding Are Critical

Stu Alderoty, president of the National Cryptocurrency Association, said understanding is the main issue. Interest is already strong. He stressed the role of trusted platforms. 

Partnerships with firms like PayPal can reduce confusion. Education can help merchants adopt digital payments with confidence.

Conclusion

The PayPal survey shows crypto payments are gaining ground in the US. Customer demand is driving change. Merchants are responding by expanding checkout options. While complexity remains a hurdle, expectations for mainstream use are rising. 

Also Read: Why Digital Tools Are Becoming Essential for U.S. Small Businesses

Appendix Glossary of Keyterms

Digital Assets: Currencies based on blockchain technology for payment, or as a store of value.

Check-in Adoption: Point of Sale acceptance of omnichannel payments.

Trading clearing The steps and the finalization of an executed transaction after it’s been cleared.

Cross-Border Payments: Payments that originate in one country and are made to a party located in another country.

Payment Infrastructure: The business systems and technology used to process and clear payments.

Risk Appetite: How willing businesses or consumers are to try new payment options.

Frequently Asked Questions About Crypto Payments

1- What are crypto payments?

Crypto payments allow customers to pay for goods and services using digital currencies.

2- How common are crypto payments among US merchants?

Nearly four in ten US merchants now accept crypto payments, according to PayPal.

3- Which businesses adopt crypto payments the most?

Large enterprises lead adoption, followed by hospitality, travel, gaming, and e-commerce.

4- What prevents wider adoption of crypto payments?

Complex setup, usability issues, and lack of understanding remain key obstacles.

References

Cointelegraph

BitcoinMagazine

Tags: Blockchain Paymentscrypto checkoutcrypto commercecrypto paymentsdigital asset paymentsPayPal crypto surveyretail crypto adoptionUS merchants crypto
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