Bitcoin Treasury, as reported by Cointelegraph, began to trend after Brazilian fintech staple Méliuz became the first publicly traded company to buy Bitcoin as a treasury reserve.
Shareholders approved the decision, which Executive Chairman Israel Salmen described as,” a historic day for X” in On May 15, 2025, Méliuz announced in a press release that it had purchased a total of 274.52 BTC at an average price of $103,604, amounting to roughly $28.4 million.
This came after a 45.73 BTC purchase on March 6. The company now owns a total of 320.3 BTC, which is worth north of $33 million at current prices. This move will place Méliuz as a key actor among listed companies looking to adopt Bitcoin in long-term treasury models.
Bitcoin Strategy Is Larger Than Hedging
Unlike companies with a Bitcoin-buying strategy as nothing more than an inflation hedge, Méliuz has laid out a long-term treasury strategy to maximize the number of bitcoins it owns per share. The firm said it will fund the increase in its BTC holdings using a combination of operational income, credit lines, and other funding vehicles.
Salmen stressed that Bitcoin has already become a “core” element of corporate planning, and thus Méliuz has become the first in Latin America to completely integrate Bitcoin into its financial DNA.
And while the 570-plus BTC held by MercadoLibre is worth $59.2 million, Méliuz is the only publicly traded company in Brazil that places Bitcoin on its balance sheet as a strategic corporate reserve.
Market Reaction to the Surge in Price
Méliuz shows the path for other companies interested in creating a Bitcoin treasury. Following the announcement of the Bitcoin treasury, shares of Méliuz (CASH3.SA) have been gaining on the Brazilian Bolsa Balcão. The stock has climbed 117% since March through mid-May, making it one of the best performers in the market.
Analysts say the company’s strategic focus, as well as how it has positioned itself for the future, are among the reasons for the rebound. With 30 million users and a market cap north of $128 million, the treasury policy from Méliuz could spark similar movements in how Latin America’s corporate sector handles its money.
Bitcoin Price Current and Forecast
According to ABP Live, Bitcoin is currently worth $103,971.19 (as of May 16, 2025). Several forecasts suggest there may be some upside:
Source | Date | Predicted BTC Price | Notes |
CoinCodex | May 2025 | $121,243 | 24.8% projected rise |
CoinDCX | Dec 2025 | $200,000 | Long-term projection based on scarcity |
Finder.com Panel | Q4 2025 | $180,000 | Average forecast from analysts |
These projections indicate that Méliuz’s Bitcoin purchase may be ideal for long-term holders if prices continue on their current trajectory.
Community and Expert Opinions
On Reddit and X, we’re seeing increasing support for Méliuz’s strategy. Members of the community are lauding the openness and direct exposure to Bitcoin with no need of a middleman. Some investors on BitcoinMarkets have pointed out that this action could prompt other regional tech and fintech companies to do the same throughout Latin America.
According to industry analysts, Méliuz’s decision to ‘shill’ Bitcoin publicly could impact both institutional sentiment and state frameworks in the emerging markets. As reported by The Block, this move could prompt a greater discussion of crypto adoption for business.
Reinventing The Corporate Treasury
Méliuz, through the purchase of bitcoin as part of its corporate reserves, has disrupted the domestic Brazilian market for treasury management solutions. This move could even act as a precedent for other businesses to dip their toes into digital assets in jurisdictions where the devaluation of fiat is top of mind.
The impact is already apparent in the form of Méliuz’s stock value, its user engagement, and its brand visibility. If those extraordinary returns on Bitcoin are realized, Méliuz’s move would change the way companies in Latin America view financial strength.
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FAQs
1. Why did Méliuz decide to buy Bitcoin as a treasury reserve?
Méliuz intends to optimize Bitcoin per share and build it into a long-term strategy to maximize value beyond the traditional, fiat-based treasury strategies and mandates.
2. How much Bitcoin does Méliuz own?
As of May 2025, Méliuz has 320.3 BTC worth over $33 million purchased in two batches in March and May 2025.
3. What are the Bitcoin treasury strategy advantages?
The strategy could boost shareholder value, act as a hedge against currencies, and dovetail with international trends in favor of decentralized and inflation-resistant digital assets like Bitcoin.
4. What are the risks to having Bitcoin on Méliuz?
Yes, Bitcoin is volatile. Asset price fluctuations will have an effect on the company’s value and hence on the comfort of its treasury if not properly managed over time.
Glossary of Key Terms
1. Bitcoin Treasury
A corporate strategy of holding Bitcoin on the balance sheet as a treasury reserve asset, akin to cash or government bonds.
2. BTC (Bitcoin)
The de facto native cryptocurrency of the Bitcoin network is suitable for use as a decentralized transaction ledger and store of value and increasingly as a treasury reserve.
3. Publicly Traded Company
A business that is publicly traded on an exchange (a company that has their stock shared and traded to the public). Méliuz CASH3), which is listed on Brazil’s B3. SA.
4. Treasury Reserve Asset
A holding of shares by a company or government in order to maintain the value of capital. Bitcoin is harder and harder to use in this capacity because of its deflationary supply.
5. Shareholder Approval
A company owner votes on key decisions following a formal process. Méliuz both needed and got shareholder approval before implementing its Bitcoin treasury strategy.
6. Market Capitalization
The aggregate value of a company’s issued shares. Méliuz’s market cap sits over $128 million, driven by its Bitcoin strategy and recent share price surge.
7. Volatility
The magnitude of fluctuation of a commodity price. Bitcoin, famous for its instability, could also offer opportunities and risks in corporate treasury use.
8. Corporate Strategy
A high-level strategy of how a company plans to achieve long-term goals. Méliuz’s future plan will also entail Bitcoin as a fundamental feature designed to strengthen value and financial health.