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Japanese firm Metaplanet has made headlines yet again, purchasing 1,005 BTC (worth approximately $108 million) on June 30, 2025. This aggressive Metaplanet Bitcoin acquisition brings its total holdings to 13,350 BTC, vaulting the company into the top 5 publicly traded Bitcoin holders globally. As a result, Metaplanet’s Tokyo-listed stock surged 10%, continuing its year-to-date rally of more than 370%.
Metaplanet’s Strategic Shift: From Hotels to Bitcoin
Originally a hospitality business, Metaplanet’s pivot to a Bitcoin-first treasury strategy has rapidly transformed its market identity. The firm has pursued a series of strategic Metaplanet Bitcoin acquisitions since early 2024, with the latest purchase signaling even greater ambitions.
“We are deeply committed to building Bitcoin as our core treasury asset,” said a Metaplanet spokesperson in a statement to CryptoNews. “This most recent Metaplanet Bitcoin acquisition was part of our broader capital deployment strategy to preserve shareholder value over the long term.”
To fund this bold move, the company issued zero-coupon, unsecured bonds worth ¥30 billion (~$208 million) maturing by the end of 2025. These funds are allocated exclusively for Bitcoin purchases, with additional capital earmarked for further market entry in Q3.
Metaplanet Now in Top 5 Public Bitcoin Holders
The company’s recent acquisition officially places it above other corporate heavyweights such as Galaxy Digital (12,830 BTC) and CleanSpark (12,502 BTC).
Top 5 Public Bitcoin Holders
| Company | Bitcoin Holdings | Value (Approx.) |
|---|---|---|
| MicroStrategy | 214,400 BTC | $22.8 billion |
| Marathon Digital | 17,631 BTC | $1.88 billion |
| Tesla | 14,120 BTC | $1.51 billion |
| Metaplanet | 13,350 BTC | $1.43 billion |
| Galaxy Digital | 12,830 BTC | $1.38 billion |
Metaplanet has exceeded its original 2025 target of 10,000 BTC six months ahead of schedule and is now aiming even higher with its “555 Million Plan” to acquire 30,000 BTC by the end of 2025, and 210,000 BTC (or 1% of the entire BTC supply) by 2027.
Market Reaction: Stock Surges as Investors Bet on Bitcoin
Following the announcement, Metaplanet’s share price jumped nearly 10%, trading around ¥1,640 on the Tokyo Stock Exchange. The stock has now gained over 370% in 2025 alone.
“Metaplanet is becoming Japan’s MicroStrategy,” said Hiroshi Yamamoto, a Tokyo-based blockchain investor. “Their aggressive Metaplanet Bitcoin acquisition roadmap is extremely bullish for both shareholders and crypto believers in Asia.”
The firm also introduced an internal benchmark known as BTC Yield, designed to measure the performance of its holdings relative to Bitcoin’s market behavior. The BTC Yield reportedly increased by 129% in Q2 alone.
Recent X Post On The Topic
BitcoinNewsCom
“Metaplanet has acquired 1,005 BTC for ~$108.1 million at ~$107,601 per bitcoin…”
— BitcoinNewsCom on X, June 30, 2025 twitter.com
Simon Gerovich (CEO of Metaplanet)
“Just three months ago…we hit 3,350 BTC, and now we’ve added 10,000 more to reach 13,350 BTC.”
— Simon Gerovich on X, June 30, 2025 x.com
TokenHunter
“Metaplanet Acquires 1005 Bitcoin, Issues $208M Bonds for Further BTC Buys”, TokenHunter on X, June 30, 2025 twitter.com
A Vision Modeled After MicroStrategy
Metaplanet Bitcoin acquisition roadmap closely mirrors that of U.S.-based MicroStrategy, the original pioneer of corporate Bitcoin treasury adoption. In an interview with Nikkei, the company expressed a long-term vision to “maximize BTC accumulation regardless of market cycles.”
Already operating a lean debt structure and utilizing low-interest Japanese financial markets, Metaplanet continues to secure strategic advantage in the corporate Bitcoin race.
“We see Bitcoin as a long-term hedge against fiat depreciation,” the company stated. “Each Metaplanet Bitcoin acquisition strengthens our financial foundation.”
Conclusion
Metaplanet has firmly staked its position as one of the most aggressive corporate adopters of Bitcoin globally. With its latest Metaplanet Bitcoin acquisition, the company has not only entered the elite top 5 BTC holders list but also signaled an intention to keep climbing. Backed by strong investor confidence and a clear roadmap, Metaplanet’s transformation from hotel chain to Bitcoin powerhouse could reshape corporate treasury norms across Asia.
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Summary
Japan’s Metaplanet has acquired 1,005 BTC worth $108 million, boosting its total to 13,350 BTC and entering the top 5 public Bitcoin holders. Funded by ¥30B in bonds, this bold Metaplanet Bitcoin acquisition comes amid a massive strategic pivot from hospitality to crypto treasury. With stock surging 10% and a 370% YTD gain, Metaplanet aims for 30,000 BTC by end-2025, challenging MicroStrategy’s model and accelerating Japan’s crypto-financial revolution.
FAQs
1. What is the Metaplanet Bitcoin acquisition about?
Metaplanet recently bought 1,005 BTC for $108 million, expanding its total holdings to 13,350 BTC.
2. Why did Metaplanet buy more Bitcoin?
To strengthen its corporate treasury strategy, hedge against inflation, and model itself after MicroStrategy.
3. How was the acquisition funded?
Through a ¥30 billion issuance of zero-coupon unsecured bonds maturing in late 2025.
4. What impact did this have on its stock?
The stock rose 10% after the announcement, with over 370% YTD gains.
5. What are Metaplanet’s future goals?
It plans to hold 30,000 BTC by end-2025 and 210,000 BTC by end-2027.
Glossary of Key Terms
Bitcoin (BTC): A decentralized digital currency with a fixed supply of 21 million coins.
Zero-Coupon Bond: A debt security that doesn’t pay interest but is sold at a discount and matures at face value.
Corporate Treasury Strategy: Financial planning and asset allocation by a firm to manage liquidity and reserves.
BTC Yield: A metric developed by Metaplanet to measure the return from holding Bitcoin versus traditional assets.
Public Bitcoin Holder: A publicly listed company that holds Bitcoin as part of its official balance sheet.
