{"id":105198,"date":"2026-06-12T11:15:57","date_gmt":"2026-06-12T16:15:57","guid":{"rendered":"https:\/\/www.turkishnyradio.com\/?p=105198"},"modified":"2026-06-12T07:03:05","modified_gmt":"2026-06-12T12:03:05","slug":"lg-arbitrum-ile-zincir-ustu-reklam-agina-buyuk-yatirim-yapiyor","status":"publish","type":"post","link":"https:\/\/www.turkishnyradio.com\/tr\/lg-arbitrum-ile-zincir-ustu-reklam-agina-buyuk-yatirim-yapiyor\/","title":{"rendered":"LG, Arbitrum ile Zincir \u00dcst\u00fc Reklam A\u011f\u0131na B\u00fcy\u00fck Yat\u0131r\u0131m Yap\u0131yor"},"content":{"rendered":"<p><em>Bu makale ilk olarak <a href=\"https:\/\/www.turkishnyradio.com\/\">TurkishNY Radio\u2019da<\/a> yay\u0131mlanm\u0131\u015ft\u0131r.<\/em><\/p>\n<p>Blockchain teknolojisi finans sekt\u00f6r\u00fcn\u00fcn \u00f6tesinde yeni kullan\u0131m alanlar\u0131 bulmaya devam ediyor. Bunun son \u00f6rneklerinden biri ise t\u00fcketici elektroni\u011fi devi LG Electronics&#8217;ten geldi.<\/p>\n<p>\u015eirket, dijital reklamc\u0131l\u0131k s\u00fcre\u00e7lerinin baz\u0131 b\u00f6l\u00fcmlerini blockchain altyap\u0131s\u0131na ta\u015f\u0131may\u0131 ama\u00e7layan bir zincir \u00fcst\u00fc reklam a\u011f\u0131 (onchain advertising network) geli\u015ftirmek i\u00e7in Arbitrum ekosistemiyle birlikte \u00e7al\u0131\u015f\u0131yor.<\/p>\n<p>Proje, reklamverenlerin, yay\u0131nc\u0131lar\u0131n ve platform operat\u00f6rlerinin kampanya faaliyetlerini farkl\u0131 taraflar\u0131n tuttu\u011fu ayr\u0131 veritabanlar\u0131 yerine blockchain kay\u0131tlar\u0131 \u00fczerinden do\u011frulayabilece\u011fi ortak bir sistem olu\u015fturmay\u0131 hedefliyor.<\/p>\n<p>Bu ad\u0131m, b\u00fcy\u00fck \u015firketlerin blockchain teknolojisini kripto para ticareti veya spek\u00fclasyon yerine ger\u00e7ek i\u015f operasyonlar\u0131nda kullanmaya y\u00f6nelik ilgisinin artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n<p>LG&#8217;nin blockchain birimi taraf\u0131ndan payla\u015f\u0131lan bilgilere g\u00f6re \u015firket, sistemi Japonya&#8217;daki bir reklam orta\u011f\u0131yla test etti ve y\u0131l\u0131n ilerleyen d\u00f6nemlerinde daha geni\u015f \u00e7apl\u0131 bir kullan\u0131ma sunulmas\u0131n\u0131 planl\u0131yor.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0130\u00e7indekiler Tablosu<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u0130\u00e7indekiler Tablosunu A\u00e7\/Kapat\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.turkishnyradio.com\/tr\/lg-arbitrum-ile-zincir-ustu-reklam-agina-buyuk-yatirim-yapiyor\/#Zincir_Ustu_Reklam_Agi_Reklam_Guvenini_Nasil_Artirabilir\" >Zincir \u00dcst\u00fc Reklam A\u011f\u0131 Reklam G\u00fcvenini Nas\u0131l Art\u0131rabilir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.turkishnyradio.com\/tr\/lg-arbitrum-ile-zincir-ustu-reklam-agina-buyuk-yatirim-yapiyor\/#Zincir_Ustu_Reklam_Agi_Neden_Arbitrum_Uzerinde_Calisiyor\" >Zincir \u00dcst\u00fc Reklam A\u011f\u0131 Neden Arbitrum \u00dczerinde \u00c7al\u0131\u015f\u0131yor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.turkishnyradio.com\/tr\/lg-arbitrum-ile-zincir-ustu-reklam-agina-buyuk-yatirim-yapiyor\/#Blockchain_Benimsenmesi_Finansin_Otesine_Geciyor\" >Blockchain Benimsenmesi Finans\u0131n \u00d6tesine Ge\u00e7iyor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.turkishnyradio.com\/tr\/lg-arbitrum-ile-zincir-ustu-reklam-agina-buyuk-yatirim-yapiyor\/#Sirada_Ne_Var\" >S\u0131rada Ne Var?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.turkishnyradio.com\/tr\/lg-arbitrum-ile-zincir-ustu-reklam-agina-buyuk-yatirim-yapiyor\/#Ozet\" >\u00d6zet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.turkishnyradio.com\/tr\/lg-arbitrum-ile-zincir-ustu-reklam-agina-buyuk-yatirim-yapiyor\/#Temel_Terimler_Sozlugu\" >Temel Terimler S\u00f6zl\u00fc\u011f\u00fc<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.turkishnyradio.com\/tr\/lg-arbitrum-ile-zincir-ustu-reklam-agina-buyuk-yatirim-yapiyor\/#1_Zincir_Ustu_Reklam_Agi\" >1. Zincir \u00dcst\u00fc Reklam A\u011f\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.turkishnyradio.com\/tr\/lg-arbitrum-ile-zincir-ustu-reklam-agina-buyuk-yatirim-yapiyor\/#Zincir_Ustu_Reklam_Agi_Hakkinda_Sik_Sorulan_Sorular\" >Zincir \u00dcst\u00fc Reklam A\u011f\u0131 Hakk\u0131nda S\u0131k Sorulan Sorular<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.turkishnyradio.com\/tr\/lg-arbitrum-ile-zincir-ustu-reklam-agina-buyuk-yatirim-yapiyor\/#1_Zincir_ustu_reklam_agi_nedir\" >1. Zincir \u00fcst\u00fc reklam a\u011f\u0131 nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.turkishnyradio.com\/tr\/lg-arbitrum-ile-zincir-ustu-reklam-agina-buyuk-yatirim-yapiyor\/#2_LG_neden_boyle_bir_proje_gelistiriyor\" >2. LG neden b\u00f6yle bir proje geli\u015ftiriyor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.turkishnyradio.com\/tr\/lg-arbitrum-ile-zincir-ustu-reklam-agina-buyuk-yatirim-yapiyor\/#3_Reklamverenler_ve_yayincilar_ne_kazanabilir\" >3. Reklamverenler ve yay\u0131nc\u0131lar ne kazanabilir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.turkishnyradio.com\/tr\/lg-arbitrum-ile-zincir-ustu-reklam-agina-buyuk-yatirim-yapiyor\/#4_Projede_siradaki_adim_nedir\" >4. Projede s\u0131radaki ad\u0131m nedir?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.turkishnyradio.com\/tr\/lg-arbitrum-ile-zincir-ustu-reklam-agina-buyuk-yatirim-yapiyor\/#Referanslar\" >Referanslar<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Zincir_Ustu_Reklam_Agi_Reklam_Guvenini_Nasil_Artirabilir\"><\/span><strong>Zincir \u00dcst\u00fc Reklam A\u011f\u0131 Reklam G\u00fcvenini Nas\u0131l Art\u0131rabilir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dijital reklamc\u0131l\u0131k, internet ekonomisinin en b\u00fcy\u00fck sekt\u00f6rlerinden biri olmaya devam ediyor. Ancak reklamverenler h\u00e2l\u00e2 raporlama do\u011frulu\u011fu, reklam doland\u0131r\u0131c\u0131l\u0131\u011f\u0131, veri \u015feffafl\u0131\u011f\u0131 ve kampanya do\u011frulama gibi sorunlarla kar\u015f\u0131 kar\u015f\u0131ya kal\u0131yor.<\/p>\n<p>Bir zincir \u00fcst\u00fc reklam a\u011f\u0131, reklam faaliyetlerinin kal\u0131c\u0131 ve ortak bir kayd\u0131n\u0131 olu\u015fturarak bu sorunlar\u0131n bir k\u0131sm\u0131n\u0131 \u00e7\u00f6zebilir. Birden fazla taraf\u0131n ayr\u0131 kay\u0131tlar tutmas\u0131 yerine kampanya verileri ayn\u0131 blockchain defteri \u00fczerinden do\u011frulanabilir.<\/p>\n<p>Bu durum reklamverenlere b\u00fct\u00e7elerinin ama\u00e7land\u0131\u011f\u0131 \u015fekilde kullan\u0131ld\u0131\u011f\u0131 konusunda daha fazla g\u00fcven sa\u011flayabilir. Yay\u0131nc\u0131lar ise daha \u015feffaf raporlama sistemlerine ve daha h\u0131zl\u0131 mutabakat s\u00fcre\u00e7lerine eri\u015febilir.<\/p>\n<p>Konsept hen\u00fcz erken a\u015famada olsa da reklam sekt\u00f6r\u00fcnde al\u0131c\u0131lar ve sat\u0131c\u0131lar aras\u0131ndaki g\u00fcveni art\u0131rmaya y\u00f6nelik daha geni\u015f bir \u00e7aban\u0131n par\u00e7as\u0131 olarak g\u00f6r\u00fcl\u00fcyor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Zincir_Ustu_Reklam_Agi_Neden_Arbitrum_Uzerinde_Calisiyor\"><\/span><strong>Zincir \u00dcst\u00fc Reklam A\u011f\u0131 Neden Arbitrum \u00dczerinde \u00c7al\u0131\u015f\u0131yor?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Halka a\u00e7\u0131k bir blockchain \u00fczerinde reklam platformu olu\u015fturmak, b\u00fcy\u00fck miktarda veriyi verimli \u015fekilde i\u015fleyebilen bir altyap\u0131 gerektirir.<\/p>\n<p>\u0130\u015fte bu noktada Arbitrum devreye giriyor.<\/p>\n<p><a href=\"https:\/\/www.turkishnyradio.com\/visa-introduces-ai-powered-payments-for-automated-shopping-and-checkout\/\">Arbitrum<\/a>, Ethereum\u2019un en b\u00fcy\u00fck Katman-2 a\u011flar\u0131ndan biridir. A\u011f, Ethereum\u2019un g\u00fcvenli\u011finden yararlan\u0131rken i\u015flemleri daha d\u00fc\u015f\u00fck maliyetlerle ger\u00e7ekle\u015ftirmek \u00fczere tasarlanm\u0131\u015ft\u0131r.<\/p>\n<p>Reklam platformlar\u0131 \u00e7ok y\u00fcksek miktarda etkile\u015fim \u00fcretti\u011finden, yaln\u0131zca Ethereum kullanmak ticari bir reklam sistemi i\u00e7in olduk\u00e7a maliyetli olabilir.<\/p>\n<p>Arbitrum \u00fczerinde \u00e7al\u0131\u015fan bir zincir \u00fcst\u00fc reklam a\u011f\u0131, faaliyetleri daha verimli \u015fekilde i\u015fleyebilirken Ethereum\u2019un g\u00fcvenlik modelinden de yararlanabilir.<\/p>\n<p>Bu tercih ayn\u0131 zamanda Katman-2 a\u011flar\u0131n\u0131n kurumsal blockchain benimsenmesindeki \u00f6neminin artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. \u015eirketler bu a\u011flar\u0131 h\u0131z, \u00f6l\u00e7eklenebilirlik ve \u00f6ng\u00f6r\u00fclebilir maliyetler sunan pratik altyap\u0131lar olarak de\u011ferlendiriyor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Blockchain_Benimsenmesi_Finansin_Otesine_Geciyor\"><\/span><strong>Blockchain Benimsenmesi Finans\u0131n \u00d6tesine Ge\u00e7iyor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uzun y\u0131llar boyunca blockchain tart\u0131\u015fmalar\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde kripto paralar, merkeziyetsiz finans ve tokenle\u015ftirilmi\u015f varl\u0131klar etraf\u0131nda \u015fekillendi. Ancak bu tablo de\u011fi\u015fmeye ba\u015fl\u0131yor.<\/p>\n<p>B\u00fcy\u00fck \u015firketler art\u0131k blockchain \u00e7\u00f6z\u00fcmlerini tedarik zinciri y\u00f6netimi, dijital kimlik sistemleri, \u00f6deme altyap\u0131lar\u0131 ve veri do\u011frulama gibi alanlarda test ediyor. LG\u2019nin reklam giri\u015fimi de bu kullan\u0131m alanlar\u0131na yeni bir \u00f6rnek ekliyor.<\/p>\n<p>Bir zincir \u00fcst\u00fc reklam a\u011f\u0131n\u0131n geli\u015ftirilmesi, \u015firketlerin blockchain&#8217;i yaln\u0131zca finansal bir teknoloji de\u011fil, operasyonel verimlilik sa\u011flayabilecek bir ara\u00e7 olarak g\u00f6rd\u00fc\u011f\u00fcn\u00fc ortaya koyuyor.<\/p>\n<p>Bu de\u011fi\u015fim, blockchain sekt\u00f6r\u00fcn\u00fcn gelece\u011fi a\u00e7\u0131s\u0131ndan \u00f6nemli olabilir \u00e7\u00fcnk\u00fc kurumsal benimseme, kripto piyasa d\u00f6ng\u00fclerinden ba\u011f\u0131ms\u0131z yeni kullan\u0131c\u0131lar ve yeni i\u015f modelleri yaratabilir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sirada_Ne_Var\"><\/span><strong>S\u0131rada Ne Var?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>LG&#8217;nin projesi h\u00e2l\u00e2 test a\u015famas\u0131nda olsa da hem reklamc\u0131l\u0131k hem de blockchain sekt\u00f6r\u00fc taraf\u0131ndan yak\u0131ndan takip ediliyor.<\/p>\n<p>Bug\u00fcn itibar\u0131yla do\u011frulanm\u0131\u015f bilgiler olduk\u00e7a net. LG pilot programlar\u0131 tamamlad\u0131, <a href=\"https:\/\/www.turkishnyradio.com\/why-crypto-payments-in-2026-look-more-like-traditional-payments\/\">blockchain altyap\u0131s\u0131<\/a> olarak Arbitrum&#8217;u se\u00e7ti ve projeyi \u00f6n\u00fcm\u00fczdeki aylarda geni\u015fletmeyi planl\u0131yor.<\/p>\n<p>Zincir \u00fcst\u00fc reklam a\u011f\u0131n\u0131n \u015feffafl\u0131\u011f\u0131 art\u0131r\u0131p art\u0131rmayaca\u011f\u0131, maliyetleri d\u00fc\u015f\u00fcr\u00fcp d\u00fc\u015f\u00fcrmeyece\u011fi veya dijital reklamc\u0131l\u0131\u011f\u0131 d\u00f6n\u00fc\u015ft\u00fcr\u00fcp d\u00f6n\u00fc\u015ft\u00fcrmeyece\u011fi ise hen\u00fcz kesin de\u011fil. Bu sonu\u00e7lar ger\u00e7ek kullan\u0131m verileri ve \u00f6l\u00e7\u00fclebilir performans sonu\u00e7lar\u0131yla netle\u015fecek.<\/p>\n<p>Yine de bu giri\u015fim, blockchain teknolojisinin ana ak\u0131m i\u015f operasyonlar\u0131nda daha fazla yer buldu\u011funu g\u00f6steriyor. Ba\u015far\u0131l\u0131 olmas\u0131 durumunda LG\u2019nin projesi, da\u011f\u0131t\u0131k defter teknolojisinin kripto para ve finans piyasalar\u0131n\u0131n \u00e7ok \u00f6tesindeki sekt\u00f6rlere nas\u0131l hizmet edebilece\u011finin \u00f6nemli \u00f6rneklerinden biri olabilir.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ozet\"><\/span><strong>\u00d6zet<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>LG Electronics, Arbitrum \u00fczerinde bir zincir \u00fcst\u00fc reklam a\u011f\u0131 geli\u015ftirerek dijital reklamc\u0131l\u0131kta \u015feffafl\u0131\u011f\u0131 art\u0131rmay\u0131 hedefliyor.<\/li>\n<li>\u015eirket sistemi Japonya\u2019daki bir ortakla test etti ve daha geni\u015f \u00e7apl\u0131 kullan\u0131ma haz\u0131rlan\u0131yor.<\/li>\n<li>Blockchain \u00fczerinde tutulan reklam verileri daha g\u00fcvenilir ve do\u011frulanabilir kampanya raporlar\u0131 sa\u011flayabilir.<\/li>\n<li>Arbitrum, b\u00fcy\u00fck \u00f6l\u00e7ekli reklam operasyonlar\u0131 i\u00e7in gerekli h\u0131z ve \u00f6l\u00e7eklenebilirli\u011fi sunuyor.<\/li>\n<li>Proje, blockchain teknolojisinin finans d\u0131\u015f\u0131ndaki ger\u00e7ek i\u015f uygulamalar\u0131nda kullan\u0131m\u0131n\u0131n artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Temel_Terimler_Sozlugu\"><\/span><strong>Temel Terimler S\u00f6zl\u00fc\u011f\u00fc<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Zincir_Ustu_Reklam_Agi\"><\/span><strong>1. Zincir \u00dcst\u00fc Reklam A\u011f\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Reklam faaliyetlerini blockchain \u00fczerinde takip eden bir sistemdir. Reklamverenler ve yay\u0131nc\u0131lar ayn\u0131 verilere eri\u015febilir.<\/p>\n<p><strong>2. Blockchain<\/strong><\/p>\n<p>Bilgileri g\u00fcvenli ve \u015feffaf \u015fekilde saklayan dijital kay\u0131t sistemidir. De\u011fi\u015ftirilmesi olduk\u00e7a zordur.<\/p>\n<p><strong>3. Arbitrum<\/strong><\/p>\n<p>Ethereum i\u015flemlerini daha h\u0131zl\u0131 ve d\u00fc\u015f\u00fck maliyetle ger\u00e7ekle\u015ftirmeyi sa\u011flayan bir blockchain a\u011f\u0131d\u0131r.<\/p>\n<p><strong>4. Ethereum<\/strong><\/p>\n<p>Dijital varl\u0131klar\u0131n ve blockchain uygulamalar\u0131n\u0131n olu\u015fturulabildi\u011fi d\u00fcnyan\u0131n en b\u00fcy\u00fck blockchain platformlar\u0131ndan biridir.<\/p>\n<p><strong>5. Reklamveren<\/strong><\/p>\n<p>\u00dcr\u00fcn veya hizmetlerini tan\u0131tmak i\u00e7in reklam veren \u015firket ya da kurulu\u015flard\u0131r.<\/p>\n<p><strong>6. Yay\u0131nc\u0131<\/strong><\/p>\n<p>Web sitesi, uygulama veya medya platformu gibi reklam g\u00f6stererek gelir elde eden taraflard\u0131r.<\/p>\n<p><strong>7. \u015eeffafl\u0131k<\/strong><\/p>\n<p>Bilgilerin a\u00e7\u0131k, anla\u015f\u0131l\u0131r ve do\u011frulanabilir olmas\u0131d\u0131r. Reklamc\u0131l\u0131kta g\u00fcven olu\u015fturulmas\u0131na yard\u0131mc\u0131 olur.<\/p>\n<p><strong>8. Kurumsal Blockchain Benimsenmesi<\/strong><\/p>\n<p>B\u00fcy\u00fck \u015firketlerin blockchain teknolojisini g\u00fcnl\u00fck i\u015f s\u00fcre\u00e7lerinde kullanmaya ba\u015flamas\u0131n\u0131 ifade eder.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Zincir_Ustu_Reklam_Agi_Hakkinda_Sik_Sorulan_Sorular\"><\/span><strong>Zincir \u00dcst\u00fc Reklam A\u011f\u0131 Hakk\u0131nda S\u0131k Sorulan Sorular<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Zincir_ustu_reklam_agi_nedir\"><\/span><strong>1. Zincir \u00fcst\u00fc reklam a\u011f\u0131 nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Blockchain teknolojisini kullanarak reklam faaliyetlerini takip eden bir sistemdir. Reklam verilerinin daha \u015feffaf ve g\u00fcvenilir olmas\u0131n\u0131 sa\u011flar.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_LG_neden_boyle_bir_proje_gelistiriyor\"><\/span><strong>2. LG neden b\u00f6yle bir proje geli\u015ftiriyor?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>LG, blockchain teknolojisinin reklam sekt\u00f6r\u00fcnde \u015feffafl\u0131\u011f\u0131 art\u0131r\u0131p art\u0131ramayaca\u011f\u0131n\u0131 ve raporlama sorunlar\u0131n\u0131 azalt\u0131p azaltamayaca\u011f\u0131n\u0131 ara\u015ft\u0131r\u0131yor.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Reklamverenler_ve_yayincilar_ne_kazanabilir\"><\/span><strong>3. Reklamverenler ve yay\u0131nc\u0131lar ne kazanabilir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Daha do\u011fru kampanya verileri, daha kolay do\u011frulama s\u00fcre\u00e7leri ve daha y\u00fcksek \u015feffafl\u0131k elde edebilirler.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Projede_siradaki_adim_nedir\"><\/span><strong>4. Projede s\u0131radaki ad\u0131m nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pilot testler tamamland\u0131. LG, y\u0131l\u0131n ilerleyen d\u00f6nemlerinde sistemi daha geni\u015f bir kullan\u0131c\u0131 kitlesine sunmay\u0131 planl\u0131yor.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Referanslar\"><\/span><strong>Referanslar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/lgads.tv\/?utm\" rel=\"nofollow noopener\" target=\"_blank\">LG Ads<\/a><\/p>\n<p><a href=\"https:\/\/docs.arbitrum.io\/?utm\" rel=\"nofollow noopener\" target=\"_blank\">Arbitrum<\/a><\/p>\n<p><a href=\"https:\/\/www.coindesk.com\/markets\/2026\/06\/12\/the-company-that-makes-your-tv-is-taking-ads-onchain-arbitrum-helped?utm\" rel=\"nofollow noopener\" target=\"_blank\">CoinDesk<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bu makale ilk olarak TurkishNY Radio\u2019da yay\u0131mlanm\u0131\u015ft\u0131r. Blockchain teknolojisi finans sekt\u00f6r\u00fcn\u00fcn \u00f6tesinde yeni kullan\u0131m alanlar\u0131 bulmaya devam ediyor. Bunun son \u00f6rneklerinden biri ise t\u00fcketici elektroni\u011fi devi LG Electronics&#8217;ten geldi. \u015eirket, dijital reklamc\u0131l\u0131k s\u00fcre\u00e7lerinin baz\u0131 b\u00f6l\u00fcmlerini blockchain altyap\u0131s\u0131na ta\u015f\u0131may\u0131 ama\u00e7layan bir zincir \u00fcst\u00fc reklam a\u011f\u0131 (onchain advertising network) geli\u015ftirmek i\u00e7in Arbitrum ekosistemiyle birlikte \u00e7al\u0131\u015f\u0131yor. Proje, reklamverenlerin, [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","override":[{"template":"2","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"bottom","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_comment_section":"1","number_popup_post":"1","show_author_box":"1","show_post_related":"1","show_inline_post_related":"1"}],"image_override":[{"single_post_thumbnail_size":"no-crop","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":[],"jnews_override_counter":{"view_counter_number":"0","share_counter_number":"0","like_counter_number":"0","dislike_counter_number":"0"},"footnotes":""},"categories":[160],"tags":[2051,2161,12142],"class_list":["post-105198","post","type-post","status-publish","format-standard","hentry","category-cryptocurrency","tag-arbitrum-tr","tag-blockchain-tr","tag-onchain"],"_links":{"self":[{"href":"https:\/\/www.turkishnyradio.com\/tr\/wp-json\/wp\/v2\/posts\/105198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.turkishnyradio.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.turkishnyradio.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.turkishnyradio.com\/tr\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/www.turkishnyradio.com\/tr\/wp-json\/wp\/v2\/comments?post=105198"}],"version-history":[{"count":2,"href":"https:\/\/www.turkishnyradio.com\/tr\/wp-json\/wp\/v2\/posts\/105198\/revisions"}],"predecessor-version":[{"id":105200,"href":"https:\/\/www.turkishnyradio.com\/tr\/wp-json\/wp\/v2\/posts\/105198\/revisions\/105200"}],"wp:attachment":[{"href":"https:\/\/www.turkishnyradio.com\/tr\/wp-json\/wp\/v2\/media?parent=105198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.turkishnyradio.com\/tr\/wp-json\/wp\/v2\/categories?post=105198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.turkishnyradio.com\/tr\/wp-json\/wp\/v2\/tags?post=105198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}