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Home News

Social Media Sentiment a Strong Predictor of Cryptocurrency Returns, Study Finds

Emma Veress by Emma Veress
14 July 2023
in News, Business
Reading Time: 2 mins read
0
Social-Media-Sentiment-a-Strong-Predictor-of-Cryptocurrency-Returns-Study-Finds

Researchers at Pennsylvania State University have led a study to explore whether attitudes and emotions that surround cryptocurrencies could serve as predictors of their profitability. The study’s findings shed light on the unique dynamics of the cryptocurrency market compared to traditional financial markets.

 

Table of Contents

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    • YOU MAY BE INTERESTED
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  • Social Media’s Influence on Adoption and Activity
  • Contrasting Predictive Power
  • Risk Premium Channel and Market Volatility

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Social Media’s Influence on Adoption and Activity

The study emphasizes how important social media is in influencing acceptance rates and bitcoin activities . By analyzing millions of financial news stories and social media comments the team used natural language processing techniques to provide sentiment ratings for various subjects and attention measures for more than 300 cryptocurrencies.

 

Contrasting Predictive Power

In an interesting contrast the study also revealed that social media sentiment significantly predicts cryptocurrency returns whereas sentiment in news media does not have the same impact . This finding challenges the notion that traditional cryptocurrency journalism plays a major role in forecasting market movements.

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Social-Media-Sentiment-a-Strong-Predictor-of-Cryptocurrency-Returns-Study-Finds2

Risk Premium Channel and Market Volatility

The research also looks at the risk premium channel which influences consumer investment decisions and is closely tied to market volatility . Rising volatility typically leads to a higher risk premium in traditional markets as well as lower adoption and activity. 

 

According to the experts the connection between emotion and returns in the bitcoin market is clear compared to traditional markets . Even though cryptocurrencies are frequently associated with significant volatility the study claims that the major ways in which emotion influences returns are through demand shocks and price sentiment rather than the risk premium channel . The research invalidates the idea that heightened emotion increases market risks by showing that volatiliity is not predicted straight by sentiment.

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Emma Veress

Emma Veress

Finance Writer Hello there! My name is Emma, and I'm a daily breaking news journalist covering finance, economics, and crypto on a global scale. I graduated from Eötvös Loránd University with a degree in Communication and Media Studies MA, where I gained a passion for storytelling and analysis. As a journalist, I'm dedicated to providing my readers with accurate and timely news on financial and economic events happening around the world. I believe that by delivering high-quality journalism, I can help people make informed decisions about their finances and investments.

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