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Video-sharing platform Rumble has become the latest firm to embrace Michael Saylor’s Bitcoin treasury strategy, purchasing an additional 188 Bitcoin for approximately $17 million.
According to an official blog post from the company, Rumble bought the digital assets at an average cost of $91,000 per Bitcoin as it incorporated the most recent iteration of a multi-faceted approach to integrating crypto into its business.
A Massive Shift in General Crypto Sentiment
Rumble CEO Chris Pavlovski stated that the firm had plans to spend up to $20 million in Bitcoin purchases. Rumble ventured into the Bitcoin Treasury Strategy on January 20, 2025, when President Donald Trump was inaugurated without disclosing the number of coins it purchased. Clarifying its intentions on the matter at the time, the firm said:
“The actual timing and value of additional Bitcoin purchases, if any, will be determined by management at its discretion […] Bitcoin allocation strategy may be modified, suspended, or discontinued at any time.”
Over the last two years, there has been renewed interest in cryptocurrencies, and the market has experienced a massive shift in general sentiment. While the prices haven’t been too stable in 2025 yet, discussions about the potential for a favorable regulatory framework have made Bitcoin among the contenders of the leading asset class during this era. The US President brought the possibility closer home by signing an executive order to create a strategic Bitcoin reserve.
Bitcoin as Part of Treasury Strategy
The recent developments have seen different companies embrace Michael Saylor’s Bitcoin Treasury strategy, believing it is an emerging asset class. The company has stated that depending on market conditions, it will continue to purchase Bitcoin for cash needs. Moreover, the latest purchase reaffirms its belief and commitment to the industry and the token. Company CEO Pavlovski said in a press release:
“We are excited to announce these purchases and allocations of Bitcoin as part of our Treasury strategy as well as a larger strategic move as we further expand our ties to the crypto industry […] these holdings have the potential to serve as a valuable hedge against inflation and will not be subject to dilution like so many overprinted government-issued currencies […] we are proud to officially hold Bitcoin as we continue to grow and engrain crypto into our company’s DNA.”
Bearish Sentiment Tied To Fears of Recession
Rumble’s decision to purchase additional Bitcoin comes at a time when the price of Bitcoin and other cryptocurrencies has fallen sharply and dropped to their lowest since the post-election Trump pump, which saw the flagship cryptocurrency hit an all-time high of $109K. The current bearish sentiment is tied to macroeconomic fears of recession and inflation caused by the Trump administration’s proposed tariffs targeting some of their strongest trade partners.
Conclusion
Despite the ongoing bearish market sentiment, institutional crypto adoption, especially regarding Michael Saylor’s Bitcoin Treasury Strategy, remains quite strong. Rumble’s plan to purchase even more Bitcoin as the market conditions improve is a clear sign of business entities’ recognition of Bitcoin as a favorable financial asset. Rumble joins Strategy, Metaplanet, and others who have firmly bought into the Bitcoin Treasury Strategy.
Frequently Asked Questions (FAQs)
Why are companies buying so much Bitcoin lately?
They believe that including Bitcoin on their company’s balance sheet would give it an advantage over the long term since Bitcoin is likely to appreciate on long timescales, has low carrying costs, and carries general business risk.
What is Saylor’s Bitcoin Treasury Strategy?
The Strategy is designed to offer investors varying degrees of economic exposure to Bitcoin by providing a range of securities, including equity and fixed-income instruments.
Why did MicroStrategy change to Strategy?
MicroStrategy adopted a new corporate name to reflect its new focus on Bitcoin, which it believes is one of the best hedges against inflation.
How many Bitcoins does Strategy own?
Strategy, formerly MicroStrategy, owns 499,096 bitcoins, with a purchase price of $62,473.01 USD per bitcoin and a total cost of $27.954 billion USD.
Appendix: Glossary to Key Terms
Bitcoin: A digital alternative form of money that is not issued by nation-states or corporations and is not controlled by financial intermediaries like banks.
Treasury strategy: Managing a company’s cash flows, banking, money market, and capital market transactions.
Inflation: The rate of increase in prices of goods and assets over a given period.
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